The Cold Take: July
Welcome to The Cold Take, my monthly round-up of what really happened in marketing. No sensationalism, no breathless headlines and absolutely no luke-warm opinions decreed as “ho
Another LinkedIn post? Really?
In this article I’m breaking down why your marketing team is right, and wrong, about posting on LinkedIn. I’m playing both sides of my target market you see… craf
How much should you, really, spend on marketing?
It’s a question every founder asks themselves, usually while staring at a spreadsheet and wondering if the logo really needs to cost that much. The short answer? It depends on wh
Format follows message: using LinkedIn content that actually works
With text-only posts at an all-time low for deliverability on LinkedIn with a median reach of 0.961, all eyes are rightly, on video which has once again increased by a staggering 2
Why marketing needs more than just an office admin: the true cost of under-investing in expertise
Let’s be honest, sending a quarterly newsletter and the odd LinkedIn post isn’t “doing marketing”. It’s a box-ticking exercise. It usually looks like this: someone on the
The Most Important Marketing Objective for Financial Services Is Not What You Think
Most firms think that marketing is about promoting products and services. And, within reason, they’re right – you do need to generate business to pay the bills. But let’s be
Marketing Metrics That Matter: What CEOs Should Be Tracking
Do you “set and forget” your marketing and know whether your activity is truly driving results or are you operating on good faith? Marketing is one of the largest investments a