Elements every professional services website needs
Your website is one of the strongest lead generation tools your business will ever have. Despite this fact, many businesses will find themselves allowing their website to fall by t
Key marketing materials your business needs before launch
Many new businesses find themselves overwhelmed by the pressure leading up to launch day, allowing execution to falter when it matters most. Branding and marketing, an integral con
How hitting your commercial targets can become a marketing risk
There is a moment I see with many businesses that I’ve worked with over the years. When things start going well, they lose interest in marketing. Things are good, targets are
How operational expertise builds your business
When it’s time to move offices, who in your team is responsible for finding a new space? When Christmas rolls around, who sends out client gifts? When business development ha
HIRING: Social Media Manager (Guernsey Only)
Edward & James is a marketing consultancy that helps professional services firms grow through strategy-led marketing and creative execution. We work with clients across law, fi
What the European Commission’s squabble with X can teach us about mitigating risk in marketing
Communication leaders the likes of X and Meta are notoriously unpredictable, holding accounts to standards and guidelines that range from extreme and explicit to confusingly ambigu
Edward & James Makes Their First Hire in Milestone Move
Following a successful first year serving clients across the professional services sector, Edward & James is growing. In order to continue to provide the highest possible quali
The Cold Take: September
Welcome back to The Cold Take, my monthly look at what really happened in marketing. The premise is simple: no hyperbole, no shallow hot takes masquerading as insight, just a clear
HIRING: Marketing Executive (Remote – Global)
APPLICATIONS ARE CLOSED But we’re always on the lookout for exceptional talent: we’re happy to hear speculative enquiries from specialist freelancers in: video producti
The Cold Take: August
Welcome back to The Cold Take, the round-up where I strip away the panic and bloated headlines to look at what really happened in marketing this month. No sensationalism, no sizzli