Consistency in every frame

Saffery Trust required a comprehensive suite of social media templates that would enable its team to communicate consistently across a wide variety of content types while remaining fully aligned with its detailed brand guidelines.

Edward & James was appointed to design a bespoke collection of social media graphics that combined flexibility with strong brand consistency. Every template was created specifically for Saffery Trust, carefully following the organisation’s established visual standards and ensuring that typography, colour, layout and imagery were applied accurately throughout.

The completed suite comprised 11 reusable templates, including three carousel designs, covering a broad range of potential requirements such as testimonials, service promotions, articles, news releases, announcements and corporate updates. The templates were designed to provide sufficient variety for different types of content while maintaining a cohesive and immediately recognisable visual identity across Saffery Trust’s social media presence.

Following approval of the final designs, Edward & James recreated each template within Canva. This provided Saffery Trust’s social media team with an accessible and easy-to-use library of branded assets that could be updated, reused and repurposed internally without compromising the quality or consistency of the original designs.

The complete suite was delivered on time and within budget, providing Saffery Trust with a practical, scalable system for producing professional social media content efficiently.